Our Story

THE STORY OF CONVERSE

Converse has always pushed the boundaries of what a sneaker can do. Whether you’re sinking three-pointers on the court, hitting the half-pipe or need a pair of sneakers to survive your next rock concert, Converse has been there with you.

Launched in 1908 by Marquis Mills as ‘Converse Rubber Shoe Company’, the company specialised in rubber-soled footwear (galoshes) for men, women and children. By 1910, Converse had begun manufacturing shoes daily, while in 1915, the company switched focus to creating athletic shoes.

CHUCK TAYLOR & BASKETBALL 

However, it wasn’t until 1921 when Charles H. “Chuck” Taylor joined Converse after complaining to the sales office in Chicago about having sore feet. He persuaded the company to create a line of shoes designed purely for basketball, on the condition that he would also work as a salesman and promoter of the new All Star sneaker – which didn’t initially bear his name.

Chuck Taylor travelled across the country promoting the All Stars, creating such an impact that the sneaker was later renamed after him and his signature added on either side of the logo. By the 1930s, the All Star was being worn by basketball players throughout America thanks to the influence of Chuck Taylor. 

In 2019, after being away from the game for over a decade, Converse reintroduced themselves into the basketball landscape releasing their latest performance basketball shoe – the All Star Pro BB. Combining decades worth of experience on the court with current basketball footwear technological advancements, this latest development promises peak performance and brand-new design style.

One Star, Cons & Skate 

At the height of the 70s, low cut profiles were the kicks of choice. With basketball embedded in the DNA of Converse, the One Star and Cons  (both originally built for the courts), transitioned to the soles of skaters worldwide.

Today, the One Star is a common sight at skateparks around the world since its release in 1974. A suede upper, rubber sole and minimal logo design have raised it to cultural status both on and off the board. It was embraced by magazines such as Thrasher who were quick to pick up on the sneaker’s ‘Made in the Suede’ caption for the street and skate scene.

Then came the CONS in 1986, a shoe which again quickly became the sneaker to skate in. Converse introduced the CONS skate programme in 2009, featuring ambassadors such as Kenny Anderson, Louie Lopez and Zered Bassett among a host of other skate legends. The team promoted the One Star sneaker across the globe via world tours of skating demos and signings, reaffirming it as a staple of skate.

Our Converse By Culture Fit Story 

Converse Official Products are available at Our Converse By Culture Fit Store, a Converse Official Outlet. It is a company that started shipping products  into Myanmar in 2015.  It is now establishing official stores in the cities of Mandalay and Yangon. We warmly welcome you to purchase with trust for authentic Converse products at Culture Fit Stores.